Jaguar 100th Anniversary Tour

3 June 2022 - 12 June 2022

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JDC logoJaguar 100: Celebrate the centenary of Swallow-Jaguar with a sensational tour inspired by Jaguar founder, Sir William Lyons and the great Norman Dewis, Jaguar’s famed test driver. The tour will start in Coventry, home of Jaguar, taking in drinks and dinner at Coventry Cathedral, Gaydon, Wappenbury Hall, Arras, Reims, Geneva, the Emil Frey Museum, Brussels Autoworld and the Jabekke Highway. Full mechanical support is included, with good hotels, great food, fascinating visits and plenty to make every Jaguar lover smile.

This tour is exclusively for owners of Jaguars and Daimlers of any age.

Highlights of the Jaguar 100 Tour

  • Tour in the UK, France, Switzerland, Germany, Luxembourg, and Belgium
  • Welcome dinner and cocktails with key Jaguar personnel in Coventry
  • Drinks & Dinner in the magnificent Coventry Cathedral
  • Visit the Gaydon Motor Museum
  • Visit to Wappenbury Hall, home of Sir William Lyons
  • Champagne Tasting and dinner at a top Champagne House in Reims
  • Boat trip with dinner on Lac Leman/Lake Geneva
  • Visit and dinner at the Emil Frey Collection
  • Enjoy a German dinner with wine
  • Visit the Brussels Autoworld
  • Drive along the Jabekke Highway, famed for Jaguar speed records
SNG Barratt

Tour Sponsors

Route map
Price: £6,490 for two people
sharing a car and a double/twin room
Single occupancy is £4,695

Starts: 3 June 2022
Duration: 9 nights
Mileage: 1500 miles

What's Included?

  • Nine nights quality hotel accommodation
  • Three-course dinners on eight evenings with wine included
  • Welcome Drinks Reception and Dinner
  • Gala Dinner and drinks at Coventry Cathedral
  • Exclusive Dinner at the Emil Frey Museum, Safenwil
  • Dinner at Brussels Autoworld
  • Breakfast each morning
  • Lunch on seven days
  • ‘Jaguar 100’ branded Jordan Bespoke leather holdall (per car)
  • ‘Jaguar 100’ embroidered quality jacket
  • ‘Jaguar 100’ baseball cap
  • Excellent Tour Book – includes a brief history of the region, maps, directions, and a detailed account of everything there is to do, see and visit each day.
  • Rally Plate & ties, car decal stickers
  • Road Atlas and pen/highlighter
  • GPX files for your own GPS device
  • Tour Directors/Guides to ensure the tour goes smoothly
  • Mechanical Support throughout the tour
  • Tour Photographer
  • Photo Book for memories of the tour


May be subject to change.

Day 1: 3 June 2022

Arrive in Coventry and check in to the wonderfully retro-themed Telegraph Hotel for two nights. There will be a welcome drinks reception at the roof-top bar, followed by a fabulous dinner with key Jaguar personnel in attendance.

Day 2: 4 June 2022 60 miles

Visit Gaydon Motor Museum for their Breakfast Meeting, followed by a visit to Wappenbury Hall, former home of Sir William Lyons, founder of Jaguar Cars.

This evening there will be a drinks reception followed by a gala dinner at the impressive Coventry Cathedral.

Day 3: 5 June 2022 260 miles

After breakfast leave for Dover and the ferry to Calais. Lunch on board will be included. It’s then a relatively short drive to Arras, to stay in a lovely central hotel. It’s a day of motorway driving, just to get to France. Dinner is included this evening.

Day 4: 6 June 2022 130 miles

Enjoy a scenic, gentle drive through northern France visiting some of the WWI battlefield sites and cemeteries on route to the Champagne city of Reims. Check in to the hotel in the centre of Reims, and then there will be a short coach transfer to the Castelnau Champagne House for a Champagne tasting and dinner in their fabulous vaulted dining salon.

Day 5: 7 June 2022 195 miles

Leave Reims and head south through the Champagne vineyards of Epernay and Troyes, onto the Burgundy wine region for the next overnight stop. Enjoy an evening at leisure as no dinner is included.

Day 6: 8 June 2022 140 miles

A lovely drive to Geneva over the Jura Mountains. After checking in to the hotel there will be a coach trip to the lake where you will embark on a boat for a dinner cruise of Lac Leman (Lake Geneva).

Day 7: 9 June 2022 160 miles

Head north from Geneva alongside Lac Leman, driving through the UNESCO-listed Lavuax Vineyards to the pretty town of Vevey. Head away from the lake and up to the medieval hilltop town of Gruyeres, and visit the famous cheese factory or indulge in a visit to the Cailler chocolate factory. Continue past Emmental, also famed for the Swiss ‘cheese with holes’ and visit the dairy. Head on to Safenwil. There will be an exclusive dinner at the Emil Frey Collection.

Day 8: 10 June 2022 193 miles

Leave Switzerland and cross the border into France. Head north to Mulhouse, home of the Schulmpf Collection at the Cite de Automobile, and onto the pretty town of Colmar. Continue across the beautiful Vosges Mountains for some spirited driving, and into Germany.

Stay overnight in an excellent waterside hotel in Saarbrucken. There will be a traditional German dinner served with German wines.

Day 9: 11 June 2022 200 miles

Drive from Germany through Luxembourg to Belgium. The tour will wind through the pretty Ardennes region to the capital, Brussels. The final night of the tour will include an exclusive and fabulous dinner at Autoworld, Belgium’s National Motor Museum, housed in an impressive, historic building.

Day 10: 12 June 2022 140 miles

Leave Brussels and drive through Belgium and along the famed Jabekke Highway, where various Jaguars, including the XK120 and E-type were speed tested. Continue to Calais for the ferry back to the UK and depart for home from Dover.


The Jaguar 100 Tour is open to all owners of Jaguars or Daimlers of any age. However, the most important requirement is that you take pleasure in motoring through fabulous scenery, deserving of the vehicles we love, relish character hotels and enjoy the company of like-minded travellers and Jaguar/Daimler owners.

Bespoke Fitted Luggage

Make packing for this tour simple and easy. Classic Travelling Luggage offers bespoke fitted cases for a large range of Jaguar cars. A 10% discount is offered to all group tour participants.

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